STACY L. SMITH

Lithia Springs, GA | 404-918-5217 | ms.stacylsmith@gmail.com
LinkedIn: https://www.linkedin.com/in/stacy-smith-aa0a3a3b3/

COPYWRITER | CONTENT STRATEGIST | COPY EDITOR

Strategic storyteller with 10+ years of experience driving revenue, engagement, and brand authority for national retailers and Fortune 500 companies. Expertise in multi-channel campaigns, SEO optimization, content governance, and high-volume editorial leadership. Specialized in integrating Generative AI (Microsoft Copilot, Google Gemini) to scale content operations.

PROFESSIONAL EXPERIENCE

THE HOME DEPOT | Lead Copywriter & Editor | 2018–Present

• Pioneer the use of Microsoft Copilot and Google Gemini to streamline research and accelerate production workflows.
• Lead editorial strategy for multi-channel marketing campaigns.
• Edit 200+ product descriptions weekly to improve SEO and conversions.
• Partner with marketing leadership to validate brand claims and deliver accurate messaging.
• Manage timelines and streamline high-volume editorial workflows.

ZIGGY’S REFUGE FARM SANCTUARY | Content Writer & Editor | April 2025 – Sept 2025

• Managed engagement for 700,000+ social followers through mission-driven storytelling.
• Supported fundraising awareness initiatives.

IZEA | Content Writer & Senior Editor | 2012–2017

• Increased client website traffic by 25% and supported 12% sales growth.
• Edited 200–250 pieces weekly, improving conversions by 10–15%.
• Applied SEO best practices to strengthen Google rankings.

EDUCATION

MS., Information Systems (Business Technology) — University of Phoenix

BA., English — University of Virginia’s College at Wise

CERTIFICATIONS

HubSpot Content Marketing and Digital Marketing Certifications | Google Analytics (GAIQ) | MMA Decoding AI for Marketers Certification |Copyblogger Certified Content Marketer | SEMrush SEO Toolkit